It’s about reaching them right when they want you.
There’s a high level of intent with Search. We‘ll show up in the research phase so we can serve your ad precisely when that audience is interested. Here, the audience does the heavy lifting, qualifying themselves throughout the process so we harness this platform’s strengths: pushing strategy that’s intent-driven, conversion-centric and incredibly efficient.
Optimizing keywords based on performance and spend
Reviewing search queries for new positive and negative keywords
Updating ad content and writing new ads
Adjusting bids and modifiers for audience, geography and device to win auctions for best-performing keywords
Monitoring pacing and allocating budgets across campaigns for maximum efficiency
Testing performance of ad copy options and landing page experiences