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Search Engine Marketing

It’s about reaching them right when they want you.

There’s a high level of intent with Search. We‘ll show up in the research phase so we can serve your ad precisely when that audience is interested. Here, the audience does the heavy lifting, qualifying themselves throughout the process so we harness this platform’s strengths: pushing strategy that’s intent-driven, conversion-centric and incredibly efficient.

Optimizations

We'll keep you informed on what we do and when we do it.

  • Keywords

    Optimizing keywords based on performance and spend

  • Queries

    Reviewing search queries for new positive and negative keywords

  • Ads

    Updating ad content and writing new ads

  • Bidding

    Adjusting bids and modifiers for audience, geography and device to win auctions for best-performing keywords

  • Budget

    Monitoring pacing and allocating budgets across campaigns for maximum efficiency

  • A/B Testing

    Testing performance of ad copy options and landing page experiences

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