Grabbing Attention and Engaging Your Audience
Digital Audio
Digital audio reaches consumers on the go and at home. Listeners create their own playlists using music, podcasts, and online radio signals. That soundtrack accompanies them throughout their day, creating a uniquely personalized ad experience around their interests.
Digital audio ads run within music and podcasts, and are most often served to listeners on mobile phones, but increasingly also reach the audience on smart speakers.
These audio ads can be placed either directly with audio networks such as Spotify, Pandora, SoundCloud, and iHeartMedia, or bought programmatically.
Online Video
Online video reaches consumers on mobile devices, tablets, laptops, and more. Compelling video messages reach consumers as they engage with entertainment and information that’s relevant to them.
Online video ads (as opposed to CTV/OTT ads, which Cruxx also buys) are typically no longer than :15 seconds. They can run before or during professionally produced content, often as short clips such as sports highlights, news, and weather reports.
Ads can also run before and within user-generated content, such as how-to videos, particularly on YouTube.
These video ads can be placed either directly with publishers and networks or bought programmatically.
Why Cruxx?
- Cruxx buys both audio and video directly with networks and publishers, but most often uses programmatic tools and technology.
- Buying both channels programmatically often allows for improved and advanced audience targeting as well as superior control of reach and frequency across networks. This is both more productive and more efficient, which clients see in their campaign results.
- Cruxx integrates digital media channels to generate advertising impact beyond the capability of one or two channels.
- Our integrated approach delivers results beyond client expectations.