Highly Targeted Television with Digital Capabilities
Connected TV (CTV) offers digital video ads—television commercials—on the largest possible screen with digital targeting and data as well as more control over who sees your ads and how often. CTV and over-the-top (OTT) represent an incredible opportunity for marketers to reach, engage, and motivate their customers and prospects.
The fastest-growing media channel in both advertising dollars and audience, CTV/OTT now reaches more viewers than either linear or cable TV. And those viewers tend to be younger, digital savvy, and a highly attractive audience to most advertisers.
CTV delivers television ads on TV screens within TV and movie content. OTT delivers the same ads within the same kinds of content, but on computer and mobile device screens. Together they provide reach and impact combined with digital audience targeting and results attribution.
As TV viewers continue cord-cutting and moving away from traditional TV, advertisers can use CTV and OTT to reach audiences in highly targeted, measurable, and cost-effective ways.
Why Cruxx?
- Cruxx leverages the digital capabilities of CTV/OTT to build brands while measuring and optimizing campaigns, contributing as much as possible to CPA and direct response KPIs.
- We match premium content with targeted audiences based on a client’s first-party data to deliver the most relevant message to each prospect and customer.
- Cruxx buys some CTV/OTT directly from networks, though most often we buy it programmatically to activate more streaming video and content services. This lets us maximize reach for clients.
- Buying CTV/OTT programmatically allows for improved and advanced audience targeting as well as superior control of reach and frequency across networks.