Improving Performance and Results with Data-based Insights

Cruxx’s team of analysts identify campaign metrics, track progress toward client KPIs, and identify opportunities to expand and improve performance. Those opportunities can be a receptive new target audience, an optimization in ad units, or the results of a message test.

We analyze data from inputs such as DSPs (e.g., The Trade Desk and DV360), other media platforms (e.g., Google Ads and Meta), and web analytics (e.g., GA4 and Mixpanel), as well as client first-party data. Analytical and data visualization tools supplement the reports from each platform and allow us to use dashboards to make that data readily accessible to our clients.

Why Cruxx?

• Ongoing evaluation and testing of audiences, messages and CTAs, ad units, media channels, brand-lift, and other variables allows Cruxx to incrementally improve performance against client KPIs and objectives.
• Optimizations are made to campaign delivery and execution on a daily basis to better achieve client goals. These improvements are the results of our analysts’ and buyers’ work, as well as platform AI.
• Clients can track and monitor performance with continually updated dashboards that provide a visualization of the most important and crucial elements of the media campaign.