Programmatic Advertising

Digital Media That’s Audience First

Programmatic advertising allows for the purchase of highly qualified audiences using real-time bidding. Cruxx uses programmatic to buy display, audio, online video, connected TV, digital out-of-home, and native advertising. With programmatic, we’re able to expand campaign reach and push creative capabilities, so your digital advertising works to its full potential.

Programmatic display involves lots of variables that require expertise in managing platforms and navigating relationships with industry partners.

Some of these variables include:

  • Audience: Using a mix of first- and third-party audience segments to find the ideal target audience based on demographics, consumer behavior, attitudes, and many other characteristics.
  • Inventory: Using a mix of specially negotiated private marketplace (PMP) deals and readily available exchange inventory.
  • Site Targeting: Generating inclusion and exclusion lists to ensure ads are displayed on the best-performing and most brand-safe websites.
  • Environment and Dayparting: Serving ads on the optimal device type and operating system, and at the right time of day.
  • Geo-targeting: Choosing where to serve ads—global or hyper-local, targeting users by geographic regions (zip codes or mile proximity), or geo-fencing.
  • Creative: Building a mix of banners, video, native, or audio to deliver creative messages across media via dynamic, templated, or highly customized executions.

 

Why Cruxx?

  • Cruxx employs industry-leading digital technology and data that works hard for our clients:
    • We use the leading programmatic platform, The Trade Desk (TTD), as our preferred DSP to plan and execute our programmatic campaigns. TTD’s industry-leading status is recognized by Gartner, which recently named TTD a Leader, along with Google, in the Gartner Magic Quadrant for Ad Tech for the third year in a row.
    • Our expertise spans multiple DSPs, including DV360, which provides us with the flexibility to use the right technology that fits our clients’ needs.
  • Our technology allows us and our clients to make better use of ad budgets to drive better results. Extensive data resources, and the experience and skills to use them, allow Cruxx to target very specific audiences and help our clients benefit from the efficiencies and productivity of those highly targeted audiences. We’ll extend your reach, optimize what’s working, and build creative content that engages and draws a crowd.