It’s time to cast a wider net, like the internet.
Programmatic display involves a number of variables that require expertise in managing platforms and navigating relationships with industry partners. Our expertise in this platform equates to recognizing the potential here. We’ll extend your reach, optimize what’s working, and build creative content that engages and draws a crowd.
Using a mix of 1st & 3rd party audience segments to find the ideal target audience based on a number of demographic characteristics
Utilizing a mix of specially negotiated Private Marketplace (PMP) deals and readily available exchange inventory
Generating whitelists & blacklists ensuring ads are displayed on the best performing and most brand-safe websites
Environment & Dayparting
Serving ads on the optimal device type, operating system, and at the right time of day
Choosing where to serve ads, global or hyper-local, targeting users by geographic regions down to zip codes or mile proximity
Building a mix of banners, video, native or audio to deliver creative messages across media via dynamic, templated, or highly customized executions