Capturing the A-Ha Moment!

For years, Pima Medical Institute reached their target audience with simple testimonials—real students telling real stories. But a strengthening economy, low unemployment rates, and competitors who copied their testimonial approach added up to Pima needing a new campaign.

Support has always been Pima’s sweet spot. Since their inception nearly 50 years ago, Pima has been actively assisting students with navigating the decision-making process. We knew that if we could demonstrate that we truly understood our target audience, and truly understood where they were at this critical point in their lives, we’d have a good chance at convincing them that Pima could help them get where they want to go.

“You can get there from here” grew out of this approach, an empathetic brand awareness and lead-generating campaign that gives prospective students the confidence to take the next step. By championing their “a-ha” moment, the moment when they decide to do something different, we’re able to inspire them to make a meaningful change.

It’s the right message, delivered at exactly the right time.

Cruxx executed a targeted digital display campaign across 18 campuses in 8 different markets that all have different audiences and needs.