Why Cruxx? We have extensive experience and expertise in search, social, display, audio, video, and CTV. We understand how each channel works, what creative works best, and how to optimize for each. We also understand that every channel works harder when they all work together. Unlike other digital media agencies, we don’t see them or treat them as separate parts. We join these channels together in a comprehensive strategy that allows the flexibility to adjust each for optimum results. Above all, we use our experience, tools, and data to deliver results.
The innovative use of cutting-edge technology and data results in superior campaign performance for our clients.
We leverage the latest technologies and use the best platforms across all digital media channels, while integrating advanced tools for analytics and optimization. For programmatic, we primarily use The Trade Desk, an independent Demand Side Platform (DSP) offering rich targeting by audience, content, and platform, plus bid-factoring optimization available on dozens of metrics.
Cruxx uses first-party client data (customer & transaction data, site visitors, etc.) and third-party data (databases from reliable and trusted sources) to define and target audiences and improve campaign results. We adhere to industry privacy best practices and never receive or hold Personally Identifiable Information (PII).
We never set and forget. We’re constantly adjusting campaigns and each channel according to performance, learnings, and insights, to ensure we’re meeting your goals. And we’ll make sure you’re in the loop on all changes and update you with results. It’s another way we make every single dollar in your media budget work as hard as possible.
Cruxx has proudly been certified as an LGBT Business Enterprise (LGBTBE) through the National LGBT Chamber of Commerce’s Supplier Diversity Initiative. The NGLCC is the nation’s exclusive certifying body for LGBT-owned-and-operated businesses. This positions Cruxx for supplier diversity opportunities with major corporations across the US.