It’s time to cast a wider net, like the internet.
Programmatic display involves a number of variables that require expertise in managing platforms and navigating relationships with industry partners. Our expertise in this platform equates to recognizing the potential here. We’ll extend your reach, optimize what’s working, and build creative content that engages and draws a crowd.
Programmatic encompasses many digital media channels, much more than just display.
Cruxx Media executes programmatic campaigns using display, digital audio, online video, Connected TV, digital Out of Home, and native advertising.
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Display
Expanding your reach, making an impact. Today, there are more programmatic channels than ever, but display still leads. It's a flexible and cost-effective format that integrates seamlessly within any multi-channel advertising strategy.
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Digital Audio
Reaching consumers on-the-go. Listeners create their own playlists using music and podcasts. That soundtrack accompanies them throughout their day creating a uniquely personalized ad experience around their interests.
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Online Video
Video on mobile devices, tablets, laptops, and more. Compelling video messages reach consumers as they engage with entertainment and information that is relevant to them and their needs.
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Connected TV (CTV)
Highly targeted television with digital capabilities. Digital video ads - television commercials - on the largest possible screen with digital targeting and data and more control over who sees your ads and how often.
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Digital Out-of-Home
Digital ads on electric vehicle chargers or digital billboards with previously unimaginable control over OOH messaging.
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Native
Advertising that automatically matches the look and feel of your ads to a publisher’s website content, creating a non-disruptive experience for your audience.
Optimizations
We'll keep you informed on what we do and when we do it.
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Audience
Using a mix of 1st & 3rd party audience segments to find the ideal target audience based on a number of demographic characteristics
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Inventory
Utilizing a mix of specially negotiated Private Marketplace (PMP) deals and readily available exchange inventory
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Site Targeting
Generating allowed lists & block lists ensuring ads are displayed on the best performing and most brand-safe websites
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Environment & Dayparting
Serving ads on the optimal device type, operating system, and at the right time of day
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Geo-targeting
Choosing where to serve ads, global or hyper-local, targeting users by geographic regions down to zip codes or mile proximity
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Creative
Building a mix of banners, video, native or audio to deliver creative messages across media via dynamic, templated, or highly customized executions